UK SME borrower-intent, in your CRM by 09:00.
Newly-incorporated UK SMEs, scored 0–100 — with director, phone, SIC and a ready-to-paste outreach hook. In your CRM by 09:00, every weekday.
| Company | Director | Phone | SIC | Score | AI hook |
|---|---|---|---|---|---|
|
Acme Coffee LtdFRESH London · EC1A 1BB · |
Sarah Khan LinkedIn ↗ |
+44 20 7946 0042 | 56102 | 95 | "Coffee shop launch — £15–40k for fit-out + payroll" |
|
Beta Builders Ltd Manchester · M1 1AA · |
James O'Connor LinkedIn ↗ |
+44 161 496 0178 | 41201 | 88 | "Construction startup — £30–80k cashflow gap Q1" |
|
Gamma Consulting Ltd Leeds · LS1 4DT · |
Priya Sharma LinkedIn ↗ |
(no public phone — use LinkedIn) | 70229 | 82 | "Solo consultancy — £15–40k equipment + marketing" |
|
Delta Retail Ltd Birmingham · B1 2JR · |
Tom Wright LinkedIn ↗ |
+44 121 318 2255 | 47190 | 71 | "Independent retail — £20–60k opening stock + lease" |
Your data vendor was built for SaaS sales. Your BDR team is dialling dead UK SMEs.
Three reasons your current list is bleeding money — and exactly what we built to fix it.
From Companies House to your CRM in 3 steps
Three steps from official UK source to actionable lead in your CRM.
UK Companies House
Official government registrar. Every UK incorporation, public and GDPR-clean. We query daily for the last 7 days.
Filter · Score · Hook
SIC + region filter, deterministic 0–100 scorer (auditable), AI-generated outreach hook in English with est. £ loan size.
CRM · Sheet · API
Salesforce · HubSpot · Pipedrive · Google Sheets · CSV · REST API. Drops into your stack, deduplicated and ranked.
Every Borrowsignal lead, anatomy
10 fields per lead. Every one earned its place by being something SDRs actually use.
Score a UK SME prospect in 5 seconds. No card, no signup, no sales call.
Most vendors hide behind a demo video and a 30-minute "discovery call". We let you score a real prospect right now — same output your paying customers get every morning.
Built for UK SME lenders
Three roles, three reasons to care.
How Borrowsignal compares
Honest comparison against the four tools UK SME lender BDR teams most often weigh us against. We win on freshness, phone yield and price — we lose on global contact volume.
| Borrowsignal | Cognism | Endole | RedX / Vulcan7 | |
|---|---|---|---|---|
| Entry price (monthly) | £149 | ~£1,250+ (annual contract) | £25–39 | ~£50–240 (US-focused) |
| Built for UK SME lending | ✓ Only this | Global, all industries | UK, all use-cases | US realty + insurance |
| Data freshness | 0–7 days since incorporation | Months | Weeks | Days (different signal) |
| Phone numbers included | ✓ ~70% yield | ✓ Verified mobile, premium add-on | ✗ | ✗ |
| Director / officer name | ✓ Every lead | ✓ | ✓ | ✗ |
| AI-generated outreach hook | ✓ Lender-tuned | ✗ | ✗ | ✗ |
| Free pilot, no card | ✓ 7 days, 20/day | ✗ Demo only | ✓ 1 month | ✗ |
| CRM webhook | ✓ Pro+ | ✓ | ✗ CSV export only | ✓ |
| REST API | ✓ Enterprise | ✓ Top tier | ✓ Paid add-on | ✗ |
| Geo + SIC exclusivity | ✓ Enterprise | ✗ Shared dataset | ✗ | ✗ |
| Annual contract required | ✗ Cancel monthly | Usually yes | ✗ | ✗ |
Transparent. No annual lock-in.
No "contact sales" runaround. Pick a tier, cancel any time, no annual lock-in.
- 20 fresh leads / day (~600/month)
- Director name + 3 search URLs (LinkedIn + Google)
- Phone where publicly available (~70% of leads)
- Full registered address + SIC codes + AI hook
- CSV email or Google Sheet delivery
- Cancel anytime · no card for pilot
- 50 fresh leads / day (~1,500/month)
- Everything in Starter
- Custom geo + SIC filter
- CRM webhook (HubSpot / Salesforce / Pipedrive)
- SIC exclusivity (1 industry)
- Priority phone enrichment + best-contact recommendation
- 150+ leads / day (unlimited at fair use)
- Everything in Pro
- REST API access
- Geo + SIC combo exclusivity
- Onboarding call + custom filter setup
- SOC 2 + GDPR DPA on request
Will £149/mo actually pay for itself?
Punch in your numbers. See what each tier looks like against your loan-book economics.
Your inputs
Pays for itself after the 1st funded loan of the month.
Run the math on real leads — start free pilot →Estimate based on your inputs. Actual results depend on your team's outreach quality, product fit and credit policy. We promise fresh UK Companies House data — not loan volume.
Frequently asked
Where does the data come from?
The official UK Companies House government registry. It's the legal source of truth for every UK-registered company — incorporation dates, directors, addresses, SIC codes are all public by statute. We use the official REST API; no scraping, no grey-area workarounds.
How is this different from ZoomInfo / Apollo / Cognism?
Those are horizontal B2B databases — they list millions of companies, but the data is months old and the "intent signals" are generic topic interest. Borrowsignal is vertical: built specifically for SME lenders, focused on the freshest "just incorporated, needs capital" signal, with English outreach hooks tuned for loan products.
What about GDPR?
UK Companies House data is explicitly public under the Companies Act 2006. We process it as a controller for the specific purpose of helping FCA-regulated lenders identify potential borrowers — a legitimate-interest basis that's well-established in UK case law. We don't enrich with private data sources, and we don't sell personal data to third parties beyond your lender account.
How accurate is the AI hook?
The hook is generated by an LLM grounded only in the company's public facts (industry, age, scale). It's framed as a conversation starter, not a closed claim. Hooks have been tuned for English UK B2B tone — professional, not pushy. Your SDR is always the final filter.
Can I integrate with my CRM?
Pro and Enterprise tiers include direct integration with Salesforce, HubSpot, and Pipedrive via webhook. Starter delivers to Google Sheets or CSV — both import into any CRM in seconds. REST API is available on Enterprise.
Can I get a free sample first?
Yes. Click any "Get 20 free leads" button — we'll send you 20 newly-incorporated UK companies, scored and hook-generated, within 24 hours. No credit card needed, just a chance to see if the data fits your team's outreach style.
What if my volume is bigger than Enterprise?
Drop us a line. We've architected for multi-source future expansion (US Form D, UK tender wins, hiring-surge signals) and can scope a custom data package for high-volume lenders or aggregators.
I sat in your seat dialling cold UK lists. So I built the tool I wish I'd had.
Every alt-lender BDR I worked with hit the same wall: stale data, low phone yield, 30-day-old "intent signals" from horizontal vendors that the whole sector had already called.
Borrowsignal is the opposite. Companies House feed, 0–7 days fresh, ~70% phone yield, director name and an outreach hook ready before your first dial. Built by someone who knows what a Monday-morning quota actually feels like.
— Founder, Borrowsignal
Your competitors get UK SME data 30 days late. You get it tomorrow at 09:00.
20 fresh UK SMEs in your inbox tomorrow morning. Free for 7 days. No card on file — there's literally nothing to cancel if it's not a fit.
Get 20 free leads — start now →7-day pilot · 20 leads/day · no card, no auto-charge · we reply within 24h.